Best Keyword Research tools in 2022

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Best Keyword Research tools in 2022






What are Keywords?

What are Keywords | Digital Skilsets

In SEO, keywords are very important and should be the core of any written work for the web, it presents in the content, titles, or in the SEO element.

The term keyword is used in digital marketing, it is the word or phrase that people type into the search engines (Google or Bing) to find what they’re looking for, for example, if you want to do any course in any field, you might type something like “best digital marketing course in Varanasi” or “UI/UX design course” in your search engines. Despite that phrase consisting of more than one word, still, it’s a keyword.


Types of Keywords


Types of Keywords | Digital Skilsets

A successful search engine is built on targeting the right types of keywords. When you identify your best keywords opportunities, you can drive the most traffic, good leads, and conversions for your brand.

When you want to make sure that the keywords you’re targeting are being searched for by people, you also have to specify the keywords that are relevant to your product or services that your business offers. If you are conducting keyword research, you should consider these important keyword types, one is a short tail keyword and the other is a long-tail keyword, knowing that the keyword type can help you target the right keywords with your SEO strategy.

Short Tail Keyword: -

The short tail keyword is a search term made up of less than 3 words. They are referring to a very broad topic rather than specific ones. And they also have high search volume and high competition.

Since these keywords are broad matches, they don’t convert very well. For Example, “pizza recipes” is an example of the short-tail keyword. 

Short Tail Keyword | Digital Skilsets


Long Tail Keyword:

A long-tail keyword is a search term made up of more than words, these keywords are very specific. And they have relatively low or less search volume and competition.

This will bring in quality traffic leading to a higher conversions rate. For example, the “homemade pizza dough recipes”, this keyword will have low search volumes compared to short-tail keywords (pizza recipes).


How to do Keyword Research?

Finding high-volume search terms itself isn't enough. You need to assure that the SEO keywords used in your content match with your product, or service, to the keywords that your client use and this is where keyword exploration happens.

While doing keyword research you should choose the keyword that is used by your targeting audience on search engines, if you choose a relevant or high-volume keyword it might get you better search results compared to other non-relevant keywords.

If want to know in detail about ‘how to do proper keyword research, I would recommend you all to check out the videos of “Simplilearn”, where they have explained every step in detail (check from - 9:24).

Link of the Video: - Keyword Research For SEO 2021 

Disclaimer: - 

Please note that “Simplilearn” has not paid me to talk about their video. This is the video from which I learned and understand “Keyword Research for SEO 2021” in a simple way.



Tools for Keyword Research 


Tools For Keyword Research | Digital Skilsets

Keyword research is a crucial part of modern SEO. Whether you’re starting on an old blog or creating your own new content strategy, good-quality keywords are one of the most efficient ways to attract quality traffic to your website.

I have listed some of the best keyword research tools to help you to achieve your content goal:


Google Keyword Planner: 


Google Keyword Planner | Digital Skilsets

Google keyword planner is designed to help you search keywords to use in your search network campaigns. In simple words, keyword planner tool which designed to help marketers discover important keywords and to find data of some keywords and to find data of some keywords like search number, competition, etc.,

Features:

  • Discovering new search keyword
  • Seeing average monthly search numbers for keywords
  • Helping to determine costs
  • Creating a new search ad campaign

Subscription Plan: 

Google keyword planner is available for free.



SEMrush

SEMrush is an all-in-one tool suite for improving online visibilities and discovering marketing insights.


SEMrush Keyword Research | Digital Skilsets

Instead of producing a list of keywords, SEMrush suggest 5-10 very specific keyword that you are already using.

Features

  • Uncover long-tail keyword and ad group ideas
  • Get yearly keyword trends
  • Worldwide CPC distributes statistics
  • Get access to the complete keyword research toolkit
  • Keyword difficulty analysis and organic traffic insights

Subscription Plans: -

SEMrush hosts a 7-day free trial of the service. You do need to enter credit card details to get access to the trial, but there are no charges levied if you choose to cancel your subscription within the 7-day trial.

SEMrush has four different pricing plans. The best offers come with annual billing.

  1.  Pro: A plan for limited budget sites and freelancers, it starts at $99.95 / month and gets billed annually.
  2. Guru: SEO agencies and small to mid-sized businesses will find the features in this plan perfect for the day-to-day management of content sites. Guru starts at $191.62 per month.
  3. Business: It is ideal for E-commerce stores and agencies, and opens at $374.95 per month.
  4. Enterprise: If you have an extensive content strategy, reaching beyond the capacity of the above solutions, SEMrush can custom fit a plan for your needs.


KW finder

KW finder is a super-effective tool for finding easy to rank keywords and it's full of features.


KWfinder Keyword Research | Digital Skilsets

If you’re a beginner then you should try their beginner guide to get started.

Features:

  • Find hidden long-tail keywords 
  • Find your competitor’s keyword  
  • Choose options from the list of powerful keywords 
  • In-depth SERP overview alongside a list of suggestions 
  • Use filters to refine the list of keyword suggestions 

Subscription plans:

  1. Mangools Basic $29.90 per month
  2. Mangools Premium $39.90 per month
  3. Mangools agency $79.90 per month

 


Moz Keyword Explorer

Keyword Explorer is a time-saving keyword tool that helps you find profitable keywords and organize your keyword into lists.


Moz Keyword Research Tool | Digital Skilsets


MOZ’s SEO tool boasts all the features you’d expect from the very best keyword research tools, plus they have very unique data points: -

Organic CTR: - This click-through rate demonstrates the number of clicks you’re expected to attract on-page of google.

Priority Score: - The priority score is a mixture of all the individual factors a typical tool uses to suggest keyword options. It combines data on CTR, search volume, and keyword difficulty to help the best term of your project.

Features:

  • Get related keyword suggestion
  • Organic CTR and Priority score for smart targeting
  • MOZ offers a one-month trial period.

Subscription Plans: 

The keyword explorer isn’t a standalone researching tool, to get loaded access to these useful little assets you’ll need to pay for the exclusive SEO suite.

Moz has four Pricing Plans: -

  1. Standard: - $99/month 
  2. Medium: - $179/ month 
  3. Large: - $299/ month  
  4. Premium: - $599/month 



Ahrefs Keyword Explorer

Keyword explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. 


Ahrefs Keyword Explorer Tool | Digital Skilsets

The platform provides a broad keyword report to the user and relies on clickstream data to deliver a unique click. 

Features: 

  • Do keyword research for 10 search engines 
  • See backlinks growth or decline over time 
  • See keyword click distribution 
  • Get keyword ranking alerts 
  • Extensive SERP overview 
  • 1,000+ keywords suggestions 

Subscription Plans: 

Ahrefs has four pricing plans: -

  1. Lite: - $99 
  2. Standard: - $179 
  3. Advanced: - $399 
  4. Agency: - $999 

They do have a trial offer ($7 for 7 days) on their ‘Lite’ and ‘Standard’ subscription plan. 

 


Ubersuggest 

Ubersuggest offers search volume data, keyword suggestions, an idea of how delicate your keyword will be to rank for (keyword difficulty), and more. You'll get the outlook of a table of top 100 Google results for that keyword, with estimated visits, numerous backlinks, a domain rate, and a total number of social shares.


Ubersuggest for Keyword Research | Digital Skilsets

It also shows content related to your keyword, listing estimated monthly visits, backlinks, and numerous shares on Facebook and Pinterest.

 

Subscription Plan:

  1. If you are running a small business then you can take an individual subscription plan ($12 USD / month). 
  2. Business subscription: - $20 USD/ month (managing 4-7 websites) 
  3. Enterprise/ Agency: - $40 USD/ month (managing 8+ websites) 



Check out other Blogs that are linked below: -

Email Marketing

Social Media Marketing

Search Engine Optimization

Affiliate Marketing

On-Page SEO


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Digital Skilsets

Harshal Jadhav







Location: India

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