ON-Page SEO (In Depth)

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 On-Page SEO



It's the act of optimizing different zone of your website that affect your search engine rankings, where a website appears in search engine results pages is determined by a number of ranking factors including site availability, page speed, optimized content, keywords, title tags, etc.

On-page SEO helps Google more understand your website and that improves your rankings, which leads to further organic traffic.

It's essential that your website and its content, including what's visible to users and what's visible to search engines, are optimized to the rearmost practices used by companies like Google and Bing.

As important as half of all website traffic comes from search engines like Google or Bing, this means that close to 40 of the online gain comes from search traffic as well. Here’s something other to think about the top 1st result on Google gets further than 32 of keyword traffic, and the first page of search results snare as much as91.5 of traffic.

More Frequently, when someone talks about perfecting their SEO they mean on-page SEO. Let’s talk more about the meaning of on-page SEO and why it’s such an important part of modern web marketing.


On-page SEO / Digital Skilsets



Factors of On-page SEO

Here are some important factors in On-page SEO:

  1. Title Tag
  2. Meta Description
  3. Headlines
  4. Header Tag

Title Tag:

It's an HTML element that specifies the title of a web page. The title tag is displayed as part of the search in a search engine results page (SERP), it appears as the clickable headline ( typically used as the clickable link) for the search results and it's important for user experience, SEO, and social sharing.

Example of Title Tag:



Meta Description:

A meta description is a small blurb that appears underneath your website on the SERP that includes information about your page. It's designed to provide users with a brief summary of the content on your page so that users know if the page will answer their questions.

Example of Meta Description:

Written Part under Title is Meta description (it describes your page content in a short summary).


Headlines:

The headline is the title guests see on our blogs, “ Headlines are lifelines to our readers”. They grab attention, build trust and help time-pressed consumers concentrate on the stories they watch most about.

Headlines also help search engines decide whether our offerings match what users are looking for.


Header tags:

Header tags are used to separate headings and subheadings on a webpage. They rank in order of importance, from H1 to H6. With H1s usually being the title. Header tags improve the readability and SEO of a webpage.



Why on-page SEO is so important?




It helps search engines to analyze the website and the content connected to it so that they can identify if a searcher’s query is relevant to your site or not.

Google consistently updates its algorithm so that it can understand a searcher’s query and deliver better results that meet the user’s needs. On-Page SEO involves a number of elements that help make your site more search engine friendly. It not only helps to attract a noticeable level of online traffic but also allows you to measure the performance and success rate of the campaign.

Here’s something else to think about: The top 1st result on Google gets more than 32% of keyword traffic, and the first page of search results grab as much as 91.5% of traffic.

This is why on-page SEO is important. Without it, your site could be seriously missing out on opportunities to rank for search queries specific to your business. Without any proper SEO strategy, your site might get pushed down search results by competitors.



Important Note:-

The website used in this blog belongs to Saurabh Gupta owner of Dizi Global Solutions


If you don't know what is SEO (Seach Engine Optimization), please check out the blog on SEO, to understand more deeply. And I have linked other blogs below:

Email Marketing 

Social Media Marketing

Search engine Optimization

Affiliate Marketing 




Location: India

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