Digital Skilsets

  What is digital marketing? Digital marketing is also known as internet marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This not only includes email, social media and web based advertising but also text and multimedia messages as marketing channels.   Why digital marketing is important? Digital marketing helps you to reach out large number of audience then you could get by traditional marketing, the targeted prospects who are most likely to buy your product or services. In additional, its often more cost – effective than traditional methods or advertising, and enables you to measure success on daily basis.   Types of digital marketing   a)           Search engine optimization (SEO) It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.The target may be unpaid traffic (organic or natural result) or might be dire